Imperfect Foods
Food Waste Week Roadshow
Food waste awareness
through play, not guilt.
Experts agree: sourcing food responsibly works the best when it’s fun. For Imperfect Food’s Food Waste Week, we teamed up to create a modular pop-up experience ready to travel the west coast.
With sustainability front and centre, we fabricated a variety of hands-on activations made with biodegradable materials, upcycled parts, and zero on-location waste.
Portable Playground
We created an edutainment playground, featuring a bespoke 8-foot-tall Plinko board with smoothie prizes, giant inflatable googly-eyed veggies, and a walk-in Imperfect Foods delivery box with murals inside and selfie opp backdrops on the outside.
“You guys have ruined all other agencies for us.
You were too good.”
— Irene Lee Goddard
Project Lead, Imperfect Foods
