Revive a classic franchise by bringing cartoon physics to life in the real world.
The Looney Toons head to Broadway
After the massive impact of its world-bending Box video, Bot & Dolly was approached by Warner Bros about reviving Looney Toons as a big budget stage production. Using robotics, advanced projection mapping, and practical effects, the goal was to liberate a theater from the boundaries of real-world physics and turn it, for two glorious hours, into a cartoon.
As Creative Lead, I worked closely with our studio director and EP to create a framework for the show and a set of “rules” our reality would follow, separated into ten representative gags the progressively got bigger and zanier. Nothing was off-limits: seats, ceiling, rafters, lobby, even the bathroom all got the works. From ushers with ticket-munchers to a piano "thrown" through the wall, nothing was safe.
After pitching to four WB executives at our studio, Looney Toons on Broadway was given the green light to begin prototyping.
The project was suspended upon Bot & Dolly's acquisition by Google.
Using a ray gun, a young audience member destroys a projection-mapped pillar that’s seemed normal all through Act I
ACME hand driers with interior cameras would reproject hands into a virtual tornado behind them, visible in the mirror.
Daffy’s ego breaks past the proscenium in this projection mapped takeover.
A fake lit fuse snakes through the audience.
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